OFFICIAL PUBLICATION OF THE INDIANA BANKERS ASSOCIATION

September 19, 2025

The Keys to Sustainable Growth -guy walking up stairs holding a key

The Keys to Sustainable Growth
Hyper-Personalization, Relevance & ROI

The banking industry has always been highly competitive and is more so now with the proliferation of consumer options that include non-bank financial services companies, fintech innovators and niche lenders. On average, consumers own 5.3 accounts across all types of financial institutions. Increased marketing noise is also adding to the challenge of standing out from this crowd.

The Keys to Sustainable Growth

Hyper-Personalization, Relevance & ROI
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FLD Focus Conference joins with Banking Interns FEATURE

FLD Conference Joins with Banking Interns for Memorable Event

More than 200 future banking leaders gathered at the Renaissance Indianapolis North Hotel in Carmel on July 9-10 for a brand new take on the IBA Future Leadership Division’s annual two-day Leadership Conference. As in past years, the goal of the conference was to bring together emerging bank leaders from throughout the state for networking, leadership and professional development, and idea sharing through peer roundtables.

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Banker Profile_Latina Masters FEATURE

Banker Profile: Latina Masters
Banking Center Manager – Citizens State Bank, New Castle

What was your first job, and what did you learn from it?
My first job was at a small local restaurant. It was there that I developed my customer service skills. This job taught me the importance of multitasking, managing my time and handling money.

Banker Profile: Latina Masters

Banking Center Manager – Citizens State Bank, New Castle
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